Full course description
We are pleased to offer this upcoming certificate course at a promotional price of $495.00 (originally $795.00)!
Location Live Online
Full Schedule Every week on Tuesday and Thursday, starting on 11/16/21 and ending on 12/16/21 from (6:00 PM - 8:00 PM) EST.
|Tuesday :||November 16, 2021||(6:00 PM - 8:00 PM) EST|
|(Skip day)||November 18, 2021||(Skip day)|
|(Skip day)||November 23, 2021||(Skip day)|
|Thursday :||November 25, 2021||(6:00 PM - 8:00 PM) EST|
|Tuesday :||November 30, 2021||(6:00 PM - 8:00 PM) EST|
|Thursday :||December 2, 2021||(6:00 PM - 8:00 PM) EST|
|Tuesday :||December 7, 2021||(6:00 PM - 8:00 PM) EST|
|Thursday :||December 9, 2021||(6:00 PM - 8:00 PM) EST|
|Tuesday :||December 14, 2021||(6:00 PM - 8:00 PM) EST|
|Thursday:||December 16, 2021||(6:00 PM - 8:00 PM) EST|
(Click for Biography)
There are more than 2 Billion people on the Facebook platform each month. And that number continues to grow each day. And there are 1.5B people on Instagram each month. And since Facebook owns Instagram, they have become the dominant social player.
There are 84,558 videos watched on YouTube every second. And with that many eyeballs watching content on YouTube, there are lots of opportunities to reach your customer. Google (who owns YouTube) will also pay YouTubers millions of dollars for those eyeballs. Email marketing has been around since the beginning of time. Well, since the beginning of the Internet anyway. And it’s stuck around for good reason. It’s a direct and effective way of connecting with people and turning them into customers. When done correctly, email marketing is the most effective form of digital advertising. You will learn the methods of a well-executed email campaign and how to use it as part of your overall marketing strategy. The average US consumer is exposed to more than 63 display ads per day. The first display ad showed up on the Internet on October 27th, 1994 and had a click-thru-rate of more than 50%? But how effective are they and where do they fit into your marketing strategy. We’ll cover display advertising best practices and things to measure.
You will learn the differences between Social Media Management and Paid Social Marketing and when and how to use each of them. We will do a deep dive on the Facebook platform and learn how to set up our first paid social campaign. And when and why to use the 14 different campaign objectives that are available in Facebook.
There are a million different ways to reach your existing customers or potential customers. Once you have optimized your search channels, the next 4 areas of opportunity are Social, Video, Display and Email marketing. In this 4-week course, we’ll dive into all 4 and you will learn how each of them are effective marketing tactics to support an overall marketing strategy.