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Course II: Digital Marketing Certificate - Social, Video, Display & Email Marketing is a Course

Course II: Digital Marketing Certificate - Social, Video, Display & Email Marketing

Nov 16 - Dec 16, 2021

$495 Enroll

Full course description

We are pleased to offer this upcoming certificate course at a promotional price of $495.00 (originally $795.00)!


Location Live Online

Full Schedule Every week on Tuesday and Thursday, starting on 11/16/21 and ending on 12/16/21 from (6:00 PM - 8:00 PM) EST.

Tuesday : November 16, 2021 (6:00 PM - 8:00 PM) EST
(Skip day) November 18, 2021 (Skip day)
(Skip day) November 23, 2021 (Skip day)
Thursday : November 25, 2021 (6:00 PM - 8:00 PM) EST
Tuesday : November 30, 2021 (6:00 PM - 8:00 PM) EST
Thursday : December 2, 2021 (6:00 PM - 8:00 PM) EST
Tuesday : December 7, 2021 (6:00 PM - 8:00 PM) EST
Thursday : December 9, 2021 (6:00 PM - 8:00 PM) EST
Tuesday : December 14, 2021 (6:00 PM - 8:00 PM) EST
Thursday: December 16, 2021 (6:00 PM - 8:00 PM) EST

Instructor Gary Galloway
(Click for Biography)

Gary Galloway is a versatile marketing executive with more than 19 years of experience implementing and launching digital marketing products and solutions. Over the past 5-years, he has served in various product marketing roles building out the next generation of digital marketing technology platforms.

He is also managing partner and founder of Tweak Marketing Group. A digital marketing company that helps clients across North America create and execute on digital marketing strategies. The focus of execution is exclusively on website design and development, email marketing, social media marketing, search marketing, display marketing, video marketing and high-level market research.

Gary has served as an adjunct professor at the Hussman School of Journalism and Media at the University of North Carolina – Chapel Hill teaching a Digital Marketing and Media Sales & Management course. He has also served in varies teaching capacities at Boston University and Vanderbilt University.

There are more than 2 Billion people on the Facebook platform each month. And that number continues to grow each day. And there are 1.5B people on Instagram each month. And since Facebook owns Instagram, they have become the dominant social player.

There are 84,558 videos watched on YouTube every second. And with that many eyeballs watching content on YouTube, there are lots of opportunities to reach your customer. Google (who owns YouTube) will also pay YouTubers millions of dollars for those eyeballs. Email marketing has been around since the beginning of time. Well, since the beginning of the Internet anyway. And it’s stuck around for good reason. It’s a direct and effective way of connecting with people and turning them into customers. When done correctly, email marketing is the most effective form of digital advertising. You will learn the methods of a well-executed email campaign and how to use it as part of your overall marketing strategy. The average US consumer is exposed to more than 63 display ads per day. The first display ad showed up on the Internet on October 27th, 1994 and had a click-thru-rate of more than 50%? But how effective are they and where do they fit into your marketing strategy. We’ll cover display advertising best practices and things to measure.

You will learn the differences between Social Media Management and Paid Social Marketing and when and how to use each of them. We will do a deep dive on the Facebook platform and learn how to set up our first paid social campaign. And when and why to use the 14 different campaign objectives that are available in Facebook.

There are a million different ways to reach your existing customers or potential customers. Once you have optimized your search channels, the next 4 areas of opportunity are Social, Video, Display and Email marketing. In this 4-week course, we’ll dive into all 4 and you will learn how each of them are effective marketing tactics to support an overall marketing strategy.