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Marketing in the Modern World - All the Rest (Video, Display & Email Marketing) is a Course

Marketing in the Modern World - All the Rest (Video, Display & Email Marketing)

Jan 5 - Jan 28, 2021

$495 Enroll

Full course description

Location Live Online

Full Schedule Every week on Tuesday and Thursday, starting on 1/5/2021 and ending on 1/28/2021 from (6:00 PM - 8:00 PM) EST.

Tuesday : January 5, 2020 (6:00 PM - 8:00 PM) EST
Thursday : January 7, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : January 12, 2020 (6:00 PM - 8:00 PM) EST
Thursday : January 14, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : January 19, 2020 (6:00 PM - 8:00 PM) EST
Thursday : January 21, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : January 26, 2020 (6:00 PM - 8:00 PM) EST
Thursday : January 28, 2020 (6:00 PM - 8:00 PM) EST

Instructor Gary Galloway
(Click for Biography)

Gary Galloway is a versatile marketing executive with more than 19 years of experience implementing and launching digital marketing products and solutions. Over the past 5-years, he has served in various product marketing roles building out the next generation of digital marketing technology platforms.

He is also managing partner and founder of Tweak Marketing Group. A digital marketing company that helps clients across North America create and execute on digital marketing strategies. The focus of execution is exclusively on website design and development, email marketing, social media marketing, search marketing, display marketing, video marketing and high-level market research.

Gary has served as an adjunct professor at the Hussman School of Journalism and Media at the University of North Carolina – Chapel Hill teaching a Digital Marketing and Media Sales & Management course. He has also served in varies teaching capacities at Boston University and Vanderbilt University.

There are 84,558 videos watched on YouTube every second. And with that many eyeballs watching content on YouTube, there are lots of opportunities to reach your customer. Google (who owns YouTube) will also pay YouTubers millions of dollars for those eyeballs. Email marketing has been around since the beginning of time. Well, since the beginning of the Internet anyway. And it’s stuck around for good reason. It’s a direct and effective way of connecting with people and turning them into customers. When done correctly, email marketing is the most effective form of digital advertising. You will learn the methods of a well-executed email campaign and how to use it as part of your overall marketing strategy. The average US consumer is exposed to more than 63 display ads per day. The first display ad showed up on the Internet on October 27th, 1994 and had a click-thru-rate of more than 50%? But how effective are they and where do they fit into your marketing strategy. We’ll cover display advertising best practices and things to measure.

There are a million different ways to reach your existing customers or potential customers. Once you have optimized your search and social channels, the next 3 areas of opportunity are Video, Display and Email marketing. In this course, we’ll dive into all 3 and you will learn how each of them are effective marketing tactics to support an overall marketing strategy.