Full course description
Location Live Online
Full Schedule Every week on Tuesday and Thursday, starting on 1/5/2021 and ending on 1/28/2021 from (6:00 PM - 8:00 PM) EST.
|Tuesday :||January 5, 2020||(6:00 PM - 8:00 PM) EST|
|Thursday :||January 7, 2020||(6:00 PM - 8:00 PM) EST|
|Tuesday :||January 12, 2020||(6:00 PM - 8:00 PM) EST|
|Thursday :||January 14, 2020||(6:00 PM - 8:00 PM) EST|
|Tuesday :||January 19, 2020||(6:00 PM - 8:00 PM) EST|
|Thursday :||January 21, 2020||(6:00 PM - 8:00 PM) EST|
|Tuesday :||January 26, 2020||(6:00 PM - 8:00 PM) EST|
|Thursday :||January 28, 2020||(6:00 PM - 8:00 PM) EST|
(Click for Biography)
There are 84,558 videos watched on YouTube every second. And with that many eyeballs watching content on YouTube, there are lots of opportunities to reach your customer. Google (who owns YouTube) will also pay YouTubers millions of dollars for those eyeballs. Email marketing has been around since the beginning of time. Well, since the beginning of the Internet anyway. And it’s stuck around for good reason. It’s a direct and effective way of connecting with people and turning them into customers. When done correctly, email marketing is the most effective form of digital advertising. You will learn the methods of a well-executed email campaign and how to use it as part of your overall marketing strategy. The average US consumer is exposed to more than 63 display ads per day. The first display ad showed up on the Internet on October 27th, 1994 and had a click-thru-rate of more than 50%? But how effective are they and where do they fit into your marketing strategy. We’ll cover display advertising best practices and things to measure.
There are a million different ways to reach your existing customers or potential customers. Once you have optimized your search and social channels, the next 3 areas of opportunity are Video, Display and Email marketing. In this course, we’ll dive into all 3 and you will learn how each of them are effective marketing tactics to support an overall marketing strategy.