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Marketing in the Modern World - Foundations is a Course

Marketing in the Modern World - Foundations

Aug 11 - Sep 3, 2020

$295 Enroll

Full course description

To welcome the launch of our Marketing in the Modern World Certificate program,
we are pleased to offer this class at a reduced price of $295 for a savings of $200!

Location Live Online

Full Schedule Every week on Tuesday and Thursday, starting on 8/11/20 and ending on 9/3/20 from (6:00 PM - 8:00 PM) EST.

Tuesday : August 11, 2020 (6:00 PM - 8:00 PM) EST
Thursday : August 13, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : August 18, 2020 (6:00 PM - 8:00 PM) EST
Thursday : August 20, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : August 25, 2020 (6:00 PM - 8:00 PM) EST
Thursday : August 27, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : September 1, 2020 (6:00 PM - 8:00 PM) EST
Thursday : September 3, 2020 (6:00 PM - 8:00 PM) EST

Instructor Gary Galloway
(Click for Biography)

Gary Galloway is a versatile marketing executive with more than 19 years of experience implementing and launching digital marketing products and solutions. Over the past 5-years, he has served in various product marketing roles building out the next generation of digital marketing technology platforms.

He is also managing partner and founder of Tweak Marketing Group. A digital marketing company that helps clients across North America create and execute on digital marketing strategies. The focus of execution is exclusively on website design and development, email marketing, social media marketing, search marketing, display marketing, video marketing and high-level market research.

Gary has served as an adjunct professor at the Hussman School of Journalism and Media at the University of North Carolina – Chapel Hill teaching a Digital Marketing and Media Sales & Management course. He has also served in varies teaching capacities at Boston University and Vanderbilt University.

Marketing in the Modern World - Foundations will provide a solid framework and understanding of marketing in the modern world. The course will teach you how to think in terms of marketing from a strategic point of view and then how to lay supporting marketing tactics in place to support an overarching marketing strategy.

We are all bombarded with marketing messages every day. In fact, the average American is hit with more than 5,000 ad impressions every single day. Think about that, the next time you are driving down the highway and you see a FedEx logo on the side of a truck. That’s an ad impression. How do you make sense of all the noise? And how do you actually use it in a strategic way if you are managing an advertising budget or trying to grow your own business?

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