Skip To Content
Marketing in the Modern World - Search is a Course

Marketing in the Modern World - Search

Sep 15 - Oct 8, 2020

$495 Enroll

Full course description

Location Live Online

Full Schedule Every week on Tuesday and Thursday, starting on 9/15/20 and ending on 10/8/20 from (6:00 PM - 8:00 PM) EST.

Tuesday : September 15, 2020 (6:00 PM - 8:00 PM) EST
Thursday : September 17, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : September 22, 2020 (6:00 PM - 8:00 PM) EST
Thursday : September 24, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : September 29, 2020 (6:00 PM - 8:00 PM) EST
Thursday : October 1, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : October 6, 2020 (6:00 PM - 8:00 PM) EST
Thursday : October 8, 2020 (6:00 PM - 8:00 PM) EST

Instructor Gary Galloway
(Click for Biography)

Gary Galloway is a versatile marketing executive with more than 19 years of experience implementing and launching digital marketing products and solutions. Over the past 5-years, he has served in various product marketing roles building out the next generation of digital marketing technology platforms.

He is also managing partner and founder of Tweak Marketing Group. A digital marketing company that helps clients across North America create and execute on digital marketing strategies. The focus of execution is exclusively on website design and development, email marketing, social media marketing, search marketing, display marketing, video marketing and high-level market research.

Gary has served as an adjunct professor at the Hussman School of Journalism and Media at the University of North Carolina – Chapel Hill teaching a Digital Marketing and Media Sales & Management course. He has also served in varies teaching capacities at Boston University and Vanderbilt University.

Guess how many Google searches there are in the world every second? 83,353 searches every single second in the world on Google. By the time that it took you to read up to this point, there have been another half-million searches on Google. The modern marketer leans into these searches because they are strong intent signals. If someone searches “Pizza restaurant near me” then most likely they are wanting a pizza place that’s near them.

In this 4-week course, you will learn how to use Search Engine Marketing to either grow your own business or to use search as a marketing tactic as part of your overall marketing strategy. You will learn the key differences between natural (organic) search results and paid (inorganic) search results. Then you will learn how to leverage them both as part of your overall search strategy. You will also learn the key 5 metrics to use when running a paid search campaign. Finally, we’ll be doing a deep dive in the most popular search platform, Google Ads.

[CTPEcert*MKTG][CTPEcert*CYBER]