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Marketing in the Modern World - Social is a Course

Marketing in the Modern World - Social

Oct 20 - Nov 12, 2020

$495 Enroll

Full course description

Location Live Online

Full Schedule Every week on Tuesday and Thursday, starting on 10/20/20 and ending on 11/12/20 from (6:00 PM - 8:00 PM) EST.

Tuesday : October 20, 2020 (6:00 PM - 8:00 PM) EST
Thursday : October 22, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : October 27, 2020 (6:00 PM - 8:00 PM) EST
Thursday : October 29, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : November 3, 2020 (6:00 PM - 8:00 PM) EST
Thursday : November 5, 2020 (6:00 PM - 8:00 PM) EST
Tuesday : November 10, 2020 (6:00 PM - 8:00 PM) EST
Thursday : November 12, 2020 (6:00 PM - 8:00 PM) EST

Instructor Gary Galloway
(Click for Biography)

Gary Galloway is a versatile marketing executive with more than 19 years of experience implementing and launching digital marketing products and solutions. Over the past 5-years, he has served in various product marketing roles building out the next generation of digital marketing technology platforms.

He is also managing partner and founder of Tweak Marketing Group. A digital marketing company that helps clients across North America create and execute on digital marketing strategies. The focus of execution is exclusively on website design and development, email marketing, social media marketing, search marketing, display marketing, video marketing and high-level market research.

Gary has served as an adjunct professor at the Hussman School of Journalism and Media at the University of North Carolina – Chapel Hill teaching a Digital Marketing and Media Sales & Management course. He has also served in varies teaching capacities at Boston University and Vanderbilt University.

There are more than 2 Billion people on the Facebook platform each month. And that number continues to grow each day. And there are 1.5B people on Instagram each month. And since Facebook owns Instagram, they have become the dominant social player.

In this 4-week course, you will learn about Social Media Marketing. You will learn the differences between Social Media Management and Paid Social Marketing and when and how to use each of them. We will do a deep dive on the Facebook platform and learn how to set up our first paid social campaign. And when and why to use the 14 different campaign objectives that are available in Facebook.

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